What should I feed my dog

Feeding your dog a combination of wet and dry dog food in addition to dental care and treats products confers the widest range of health benefits.

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A complete & balanced diet

Research by the Waltham Petcare Science Institute, a leading global authority on pet care and nutrition, reveals that dogs gain the widest range of health benefits through a diet of dry food, wet food, dental care and treats.

We recommend that feeding a mixture of 50% wet food and 50% dry food as a main meal diet which gives your dog different health benefits, tastes and textures - making mealtimes even more enjoyable. Additional treats, table scraps and daily dental care products are not 100% complete, so should only make up around 10% of your dog’s daily calories to ensure healthy weight maintenance. Just as with human food, remember to count calories and adjust your dog's main meal food if/when treating.

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Wet Food (Cans, Trays, Pouches)

Dog's love wet food and it can be great for their health as well.

PEDIGREE Wet food is 100% complete and available in cans and pouches. It contains approximately four times less calories per gram than the average dry food so can help maintain a healthy bodyweight for your dog by preventing over-feeding. It also contains more moisture than dry food which is good for urinary tract health and is the closest food to what dogs would naturally choose in the wild.

Check out our wet dog food products here.

Pedigree Wet can Food

Dry food

Dry food is the generally accepted staple of a dog's diet today.

PEDIGREE Vital Dry food is 100% complete and has been scientifically designed to help protect your dog’s dental health, skin & coat, digestive system and immunity - the 4 most common health problems that vet's see in dogs today. It is made with no artificial flavours, colours or sugar, has fibre for good digestive health and the individual 'kibbles' of food provide abrasion on your dogs teeth so can help to sustain good oral health

Check out our dry dog food products here.

Pedigree Dry Bag food

Dental care

Sadly 4 out of 5 of them over the age of 3 suffer from some form of gum disease. Plaque and tartar build up on teeth can be reduced by an effective dental care routine.

The most effective way to do this is through brushing your dog's teeth on a daily basis. However, if this isn't possible for you, PEDIGREE® and DENTASTIX® Twice a Weekly are scientifically proven to prevent the build-up of plaque and tartar when used regularly and are recommended by vets.

Check out our dog dental care products here.

Pedigree Dental care Pack


Treats are a fun way to bond with your dog, train them and generally look after their emotional wellbeing.

PEDIGREE Treats offer a responsible way to do this and have been designed to cover a range of occasions when you might like to treat your dog. Remember though that only 10% of your dog’s daily calories should come from treats and other foods that aren’t 100% Complete.

Check out our dog treats here.

Pedigree Treats Bag